[Un]Real Estate
by Ramia Mazé and Martin Avila
Five week course organized around two main themes;
Cosmopolitical Experiments and Institutionalizing Beauty.
Final design brief
Identify an instance (site/situation) in which a particular value (or struggle among values) is evident. Consider the actors/factors involved – materiality, activities, geography, temporality, histories, cultures, biotopes, (non)humans, etc. Your task is to design for one or more observers/participants to reassess his/her value judgements and/or to become engaged in an activity that alters the mechanisms through which value(s) are constituted. Perhaps exposing, amplifying, redistributing, recording, erasing, explaining, multiplying value(s)... Your design should involve the intervention of an artefact/thing, or set of artefacts/things, that relates to the value(s) identified, in order to alter observer/participant experience.
Project name
WIN ÅRSTA WEATHER HAIRSTYLE COMPETITION 2009
Social media for participation in the Årsta Field debate
Description
There is a number of different aspects of wind symbolism. Because of its characteristic bluster it is symbol of empty-headedenes, fickleness and instability. It is also an elemental force belonging to Titans, which speaks strongly enough for its blind violence. On the other hand wind is synonimus with Breath and consequently with the spirit, a heaven-sent
spiritual influx.
...
When wind occur in dreams, they herald the imminence of some important event or change about to take place.
The Penguin Dictionary of Symbols, Jean Chevalier, Alain Gheerbrant, John Buchanan-Brown
ÅRSTA FIELD WEATHER AS HAIRSTYLIST
Experience of Being Windswept as fun experience.
CAST
(Non)Human
Årsta Field Weather as protagonist,
excessive hairstylist
Human/s
Extras
Årsta Field Hairstyle Competition 2009 was initiated by Årsta Field struggle as part of course under the name (Un) Real Estate (Experience design group, Konstfack) by Ramia Maze and Martin Avila.
Concept of Årsta Field Weather Conditions as a Hairstylist is based on Animism.
ANIMISM (from Latin anima “soul, life”) in a widest sense gives soul to (non)human.
Experience prototype was made in a social media, thus social media for participation in the Årsta Field debate.
Scenario of campaign called Win Årsta Field Hairstyle Competition 2009 is communicated through online social media.
Where Time is designed through the contribution, participation and involvement in the Årsta Field struggle and debate of its future destiny.
Preserving experience of nature in the city, by using Årsta Field Weather conditions as value. Struggle is communicated through contradiction of development of society and preservation of nature experiences such as being Windswept.
Aim is to inform and raise awareness for preserving nature experiences.
Reflections
I have learned loads of new expressions. I realized again how social media works quick, in period of few days I got so many responses, I was very pleasantly supriced. I hope this story does not end with end of the exhibition. I got so many links. I can go further on now.